Alfa Romeo wants to sell, starting 2014, five times more cars then in 2009. TheItalians bet on six new models.
Boosted by the warm welcoming of the Giulietta model, but also by the relaunching plan proposed by Marchione, the Italians from Alfa Rome are setting ambitious objectives, they hope to fulfill in the next four years. Harald Wester, an official of the Fiat subsidiary, said that by 2014 Alfa Romeo will be able to sell a total of 500,000 units per year, this means about five times thenumber of cars sold in 2009.
The Italian official said that the statement is based on the automaker’s intention to launch six new models in the coming four years. We are talking about the five-door version of the MiTo, by the future mid-size Giulia, in the sedan and wagon version, by the future Spider and two SUVs, a compact and a full-size one. All these products will focus on safety and comfort.
Wester claimed that the positive evolution of the Alfa brand will be owed to the alliancebetween Fiat and Chrysler, as both automakers will use common parts. A good example would be the C-Evo platform, used by Giulietta, but also scheduled to be the base of other American and Italian models. Over a few years, a million units using C-Evo platform will be sold world wide annually, under the shape of Fiat and Chrysler cars.
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